Cookies and trackers

In short

• No advertising cookies are used.
• ADL compiles its own visit statistics, without cookies or IP addresses; you can refuse them at any time.
• The public part of the website (pages, catalogues, forms, assistant) works without cookies.
• One technical cookie is used only in the management area restricted to ADL staff.

Strictly necessary trackers

These trackers are essential to provide the service requested and do not require your consent.

• adl_sid: session cookie of the area restricted to ADL staff (addresses starting with /espace/). It keeps an authenticated team member signed in. It is deleted when the browser is closed and the session expires automatically after a period of inactivity. Visitors to the public website do not receive it.
• adl-consent: information saved in your browser's local storage, only if an audience measurement tool is offered and you make a choice in the banner. It remembers your choice, acceptance or refusal, for 6 months, so that you are not asked again on every visit.

The forms use a security token placed in the page itself, not a cookie. The language is determined by the page address (English pages start with /en/). Your choice between WhatsApp and the assistant is not remembered.

ADL visit statistics (in-house tool)

ADL measures the use of its website with its own tool, hosted on the website's server. No cookie is set and the IP address is not kept. Two items are stored in your browser's storage:

• adl-live (session storage): randomly drawn identifier for the tab, deleted when the tab is closed and renewed after 30 minutes of inactivity;
• adl-live-v (local storage): randomly drawn identifier for the day, renewed every day.

The server only keeps a fingerprint of them, with the pages viewed, the actions on the website (for example a click on "Request a quote"), the source of the visit, the type of device and the browser language. The content of forms is never recorded by this tool. The details are kept for 90 days, after which only aggregated, anonymous statistics are kept for 25 months.

This measurement, which is only used for statistics and builds no profile, does not require your prior consent (CNDP deliberation no. D-939-2025 of 28 November 2025). You can refuse it at any time with the "Refuse" button in the banner or the "Manage cookies" link at the bottom of every page: the data of your visit of the day is deleted and the measurement stops. It does not run if your browser sends the Global Privacy Control or Do Not Track signal.

Google Analytics, only if ADL enables it

If ADL enables Google Analytics 4, a banner asks for your consent before any measurement cookie is set. Until you have given your consent, no measurement script is loaded. Refusing is as easy as accepting.

• _ga: distinguishes visitors for statistical purposes; lifetime: 2 years (default value set by Google).
• _ga_ followed by the website identifier: keeps the state of the measurement session; lifetime: 2 years (default value set by Google).

This data is processed by Google, which may transfer it to the United States; by giving your consent, you accept this transfer. You can withdraw your consent at any time using the "Manage cookies" link shown at the bottom of every page when audience measurement is enabled. The measurement cookies are then deleted.

Anti-bot protection, only if ADL enables it

If ADL enables Cloudflare Turnstile on its forms, this service analyses technical signals (IP address, browser, connection characteristics) to check that a submission comes from a person. In the standard configuration used, it does not set any cookie and issues a single-use token. This processing, necessary for the security of the forms, is carried out by Cloudflare, a company established in the United States.

Social networks and third-party services

The website does not embed any social network, video or interactive map module likely to set cookies. The LinkedIn, Facebook, Instagram and WhatsApp icons are plain links: these services only come into play if you click, under their own rules.

Browser settings

You can also set your browser to block or delete cookies and clear local storage. Blocking the adl_sid cookie only prevents signing in to the staff area.

Contact

For any question about cookies, write to commercial@adl.ma. For your personal data in general, see the privacy policy.