Privacy policy

Data controller

The data collected on this website is processed by Afrique Découpe Laser (ADL), as data controller.

Afrique Découpe Laser SARL AU
Registered office: Étage RDC, magasin 215, Bayti Sakan, immeuble 13, Deroua – 27182 Casablanca
Facility: Lahfaya Industrial Zone, Route de Médiouna km 11.5, next to Ville Verte, Bouskoura – Casablanca, Morocco
Contact: commercial@adl.ma

Data processed and purposes

Quote requests

When you fill in the quote request form, we receive:

your business contact details: full name, company, job title, email address, phone number, city and country;
the description of your need: requested services, material and grade, thickness, dimensions, quantities, order frequency, requested date and comments;
the drawings and technical files you attach (DXF, DWG, STEP, IGES, PDF, ZIP or images);
if you choose to tell us, how you heard about ADL.

This information is used to assess the feasibility of your project, to prepare and follow up a quote, to contact you about your request and, if an order is placed, to prepare it. Each request is given a unique reference (for example DV-2026-00012): please quote it when you contact us.

Contact messages

The contact form collects your name, your contact details and your message, so that we can reply. Each message is given a reference (for example CT-2026-00005).

Catalogue requests

The form on the PDF catalogues page collects your name, your company or organisation, your email address, your phone number and, if you provide them, your position, your city and a few words about your project. This information is used to email you the requested catalogue and to contact you about your request. Each request is given a reference (for example CA-2026-00003) and is followed up by the sales team.

Job applications

The form on the Careers page collects your full name, email address, phone number and city, the position or field you are interested in, your message, your CV and, if you attach one, your cover letter. This information is used only to review your application and to contact you. It is shared only with the people in charge of recruitment at ADL, including by email. Each application is given a reference (for example RC-2026-00003).

Website assistant and WhatsApp

The website's automated assistant answers with replies prepared by ADL. The questions you ask it are processed in your browser and are not sent to us. If you choose to leave your contact details there to be called back, your message is recorded as a contact message.

If you choose WhatsApp, the conversation continues in the WhatsApp application (Meta group), under its own terms. ADL then receives your phone number and your messages on its WhatsApp number.

If ADL enables the conversational assistant based on artificial intelligence, the messages you send to it are transmitted to Anthropic, a company established in the United States, which provides the model used to write the answers. You are informed of this transfer in the assistant window before your first message. Under its commercial terms, Anthropic does not use this content to train its models and, as a rule, deletes messages received through its programming interface within 30 days. Do not enter sensitive data in the assistant.

Website security and abuse prevention

To protect the website and its forms against automated submissions and abuse, we record, when a form is submitted, the date and time, your IP address in pseudonymised form and the type of browser used. The forms contain a security token placed in the page itself; they do not use cookies.

If ADL enables the Cloudflare Turnstile anti-bot service, it analyses technical signals (IP address, browser and connection characteristics) to tell a human visitor from an automated program. Cloudflare states that these signals are not used to identify, profile or target individuals.

Origin of requests

To know which pages and campaigns generate requests, we record with each request the page of the website from which it was sent and, where applicable, the campaign parameters present in the page address (for example "utm_source"). This information stays in our database and is not passed on to any audience measurement service.

Audience measurement

To know how its website is used, ADL compiles its own visit statistics with an in-house tool hosted on the website's server: pages viewed, Steel Trading products viewed, actions on the website (for example a click on "Request a quote", a search in the catalogue, starting and sending a form), source of the visit (search engine, social network, referring website, campaign), type of device and browser language. This tool uses neither cookies nor IP addresses: your browser keeps two randomly drawn identifiers (one for the tab, renewed after 30 minutes of inactivity, the other for the day), of which the server only keeps a fingerprint. It never records the content of forms and its data is never matched with any request or contact details. This audience measurement, which builds no personal profile, does not require your prior consent (CNDP deliberation no. D-939-2025 of 28 November 2025); you can nevertheless refuse it at any time in the banner or with the "Manage cookies" link at the bottom of every page: the data of your visit of the day is then deleted. It does not run if your browser asks not to be tracked (Global Privacy Control or Do Not Track).

If ADL enables Google Analytics, it is only loaded after you agree, through the banner provided for this purpose. Details are given on the cookies and trackers page.

Legal bases

Quote requests and messages: your agreement, given by ticking the box provided in the form (article 4 of Law 09-08), and the need to handle your request before a contract may be concluded. For visitors located in the European Union: steps taken at your request prior to entering into a contract, and ADL's legitimate interest in handling requests from businesses (article 6(1)(b) and (f) GDPR).
Catalogue requests: your agreement, given by ticking the box provided in the form (article 4 of Law 09-08). For visitors located in the European Union: your consent (article 6(1)(a) GDPR), which you can withdraw at any time.
Job applications: your agreement, given by ticking the box provided in the form (article 4 of Law 09-08). For visitors located in the European Union: steps taken at your request prior to entering into a contract (article 6(1)(b) GDPR).
Website security and abuse prevention: ADL's legitimate interest in protecting its website, its staff and its clients' data.
In-house visit statistics: ADL's legitimate interest in knowing how its website is used, within the framework provided for audience measurement by CNDP deliberation no. D-939-2025; you can object at any time.
Google Analytics and conversational assistant, when enabled: your consent, which you can withdraw at any time.
Retention of documents related to orders: compliance with ADL's accounting and commercial obligations.

Required fields

Fields marked with an asterisk are needed to handle your request: without them, we cannot review it or reply to you. The other fields are optional.

Recipients

the members of the ADL team in charge of your request (sales, engineering office, management), each within the scope of their duties;
for a job application, only the people in charge of recruitment;
the technical providers acting on ADL's behalf: the website hosting provider, the provider of ADL's email service and, when enabled, the anti-bot, audience measurement or assistant services described above;
public authorities, where required by law.

Your data is neither sold nor rented. It is not used for any automated decision-making.

Transfers outside Morocco

Requests and files are stored on the website's hosting server. When a provider located outside Morocco is involved (email, anti-bot protection, audience measurement or conversational assistant), the transfer only takes place under the conditions set by articles 43 and 44 of Law 09-08: a country recognised by the CNDP as ensuring an adequate level of protection, an authorisation from the CNDP, or your express consent. You can obtain information about these transfers by writing to commercial@adl.ma.

Retention periods

Quote requests that did not lead to an order: 36 months from our last exchange with you.
Drawings and technical files attached to a request that did not lead to an order: 24 months from the closure of the request.
Contact messages: 24 months from the last exchange.
Catalogue requests: 24 months from the last exchange.
Job applications (contact details, message, CV and cover letter): 24 months from the last follow-up, unless you ask for earlier deletion.
Requests that led to an order: for the duration of the business relationship, then for the period required by legal obligations, in particular ten years for accounting records and supporting documents.
In-house visit statistics: visit details (pseudonymous identifiers, pages viewed, actions) 90 days, then aggregated, anonymous statistics 25 months.
Technical and security logs: 12 months.
Backup copies: deleted data disappears from backups at the end of their rotation cycle, at the latest after 30 days.

At the end of these periods, data is deleted or anonymised.

Security

We apply measures suited to the nature of the data, including:

an encrypted connection (HTTPS) between your browser and the website;
a management area restricted to authorised staff, protected by password and two-factor authentication;
drawings and technical files stored outside the public part of the website, accessible only after authentication;
checks on the format and size of the files received;
logging of sensitive actions and regular backups.

Your drawings are treated as confidential information: they are only used to review your request and to carry it out.

Your rights

Under articles 7 to 9 of Law 09-08, you can:

obtain confirmation that data about you is processed and receive a copy of it (right of access);
have inaccurate or incomplete data, or data whose processing does not comply with the law, rectified, completed, updated, blocked or erased (right of rectification);
object, on legitimate grounds, to the processing of your data, and object free of charge to its use for marketing purposes (right to object).

To exercise these rights, write to commercial@adl.ma, quoting the reference of your request if possible (DV-…, CT-… or RC-…). We may ask you to confirm your identity, for example by writing to us from the email address used for the request. We reply without undue delay: within ten clear days for a rectification, as required by article 8 of Law 09-08, and within one month at the latest for other requests.

If you consider that your rights are not respected, you can contact the CNDP: www.cndp.ma.

Visitors located in the European Union

Where the GDPR applies, you also have the right to restriction of processing, the right to portability of the data you provided to us and the right to withdraw your consent at any time, without affecting processing already carried out. You can lodge a complaint with the data protection authority of the Member State of your habitual residence, your place of work or the place of the alleged infringement. The list of these authorities is available on the European Data Protection Board website.

Marketing

ADL does not use the contact details sent through its forms to send you marketing emails without your prior consent. Exchanges related to your request (technical questions, quotes, follow-ups about the quote) are not marketing.

Cookies

The public part of the website does not set any cookie by default. Details of the trackers used are given on the cookies and trackers page.

Changes to this policy

This policy may change, in particular if new services are enabled on the website. The version in force is the one published on this page.